Sailun Tires enters World’s Most Valuable Tire Brands 2022 rankings
Brand Finance, the world's leading brand valuation consultancy, has released its 2022 ranking of the most valuable tire brands. Sailun Tires entered the rankings for the first time, securing the 12th spot this year. The ranking is based on a comprehensive assessment of corporate brand influence, brand strength and brand value.
With a brand value of RMB21.882 million in 2017, Sailun has been featured in the list of China’s 500 Most Valuable Brands for many years. In 2021, its brand value jumped to RMB58.756 million – the fastest growth rate in the industry -- and was ranked 121 on the Most Valuable Brands list to become one of China’s world-class brands. Sailun has been reporting growing business performance in recent years. In terms of R&D and innovation, the company has launched new platforms and technologies such as Eco-Rubber Cloud and EcoPoint 3.
Sailun’s steady growth in brand value is the result of its efforts in product R&D, technological innovation, digital upgrade and brand-building. Sailun will continue to build on the brand, strengthen brand promotion, accelerate brand internationalization and show the appeal of Chinese tire brands to the w