Sailun Improves Ranking After Being Named in Asia’s Top 500 Most Influential Brands for Four Straight Years
The World Brand Lab held its Asia Brand Summit in Shanghai on September 22 where the organization release the list for 2022, the 17th time that World Brand Lab has evaluated the influence of Asian brands. Sailun continued its strong upward trajectory by jumping four spots to 331st with a brand value of RMB 68.56 billion.
As an international brand value research institution, World Brand Lab’s research has increasingly been used to evaluate companies’ intangible assets in mergers and acquisitions. The annual list of ‘Asia’s 500 Most Influential Brands’ has been published since 2006 which uses indicators such as market share, brand loyalty and leadership to determine companies’ influence in Asia.
Brand value represents a company’s competitiveness, and Sailun’s brand growth is closely linked with the quality of its products. As one of China’s leading tire companies, Sailun is committed to independent innovation to promote the industry’s transformation to high-quality development and facilitate the development of China as a country known for manufacturing quality tires. Years of dedicated R&D have borne fruits with the production of the world’s largest 63-inch giant radial tires, EcoPoint3 tires made with the groundbreaking liquid-phase mixing technology and the world’s first internet platform for the rubber industry. These industry-firsts have propelled Sailun to become one of the leading tire companies.
Sailun is dedicated to brand building, while continuing to create quality products over the years. The company has been pursuing brand internationalization through sporting and auto racing events as well as public welfare activities to boost its industry and social influence, brand value and lead the rise of Chinese tire brands with a global business outlook.
Remain true to initial aspirations and innovate to improve the standard of living. Sailun will continue to strengthen its brand, foster self-reliance and improvement in technology, promote intelligent technology and accelerate the realization of technological independence, smart manufacturing and brand internationalization, as part of efforts to become a global influential company and support Chinese brands international growth.