Sailun Group - 2016 Top Ten Influential Brand of Chinese Tire Industry
The election results of the 2016 “Annual Chinese Brand Awards”, also known as the “Chinese Brans Oscars”, were issued by the industry authority “World Brand Lab” on December 28th in Beijing. Sailun Group was selected as a “Top Ten Influential Brand within the Chinese Tire Industry”.
The “Chinese Brand Oscars,” held annually for the past 13 years, evaluates candidates based on brand influence including: brand awareness, brand reputation, brand degree of preference, innovation capability and other aspects. It is known that the candidates of this annual award are divided into two categories, the consumer market and business market. This research involves the consumer preferences of nearly 3000 brands in more than 100 industries and delves into the Chinese consumers as well as consumer information on tourism, automobiles, fashion, housing, education, and finance.
At this time, as the Chinese economy has entered a critical structural reform period, brand value should be objectively assessed according to business operation performance, investment and financing, mergers and acquisitions, market expansion, and international cooperation, etc. The “Top Ten Influential Brand of Chinese Tire Industry” award has confirmed the soft power of Sailun Group, which fuels its motivation for further brand growth. It has increased the brand influence and industrial competitiveness of Chinese brands among both domestic and international markets. In order to realize the change from Chinese products to Chinese Brands, Sailun Group aims to rebuild its competitive manufacturing advantage, cultivate international famous brand, and take the lead in occupying the highest competitive ground of world economic development.
World Brand Lab
World Brand Lab is an international and professional brand research institution, headquartered in New York, United States. The president of World Brand Lab is the winner of Nobel Economics Prize in 1999, Dr. Robert Mundell from Columbia University, who is also known as “Father of the Euro”. World Brand Lab is wholly owned by the world advanced strategic consulting company, iceo.com. Its experts and consultants are from Harvard University, Yale University, MIT, Stanford University, Oxford University, Cambridge University, and other world’s top universities. The research results done by World Brand Lab have become important and reliable evidence of intangible asset evaluation in the process of merger and acquisition.
