Sailun and World Child Cancer Announce Major Fundraising Initiative
Sailun And World Child Cancer Announce Major Fundraising Initiative
Further to their partnership agreement signed earlier this year, Sailun Tyres and the international charity World Child Cancer have announced their intention to run a major distributor fundraising initiative.
Aimed at EU Sailun distributors (but not discounting other partners from other Regions), the Sailun World Child Cancer Challenge will task distributors with the following:
• Raise as much money as you can for World Child Cancer (WCC) in a 6 month period (November 2015- April 2016
• We will support all distributors with fundraising ideas and program materials
There will be major prizes and incentive s (to be announced later) for each winning distributor in two categories:
• The Largest amount (Euro) raised
• The most raised pro rata (based on the latest official market size by tyre type – PCR or TBR – of the countries covered for Sailun by each distributor)
However the main incentive is to raise money for WCC – along with raising awareness for both the local distributor and the Sailun brand.
The total –and the winners – will be announced at the Sailun Gala Dinner to be held during Reifen 2016.
As an initial demonstration of the company’s commitment to WCC, Martin West (managing Director, Sailun Tyres, Europe) recently visited the London Head office of WCC and presented Jane Page (Head of Corporate Partnerships WCC) with a check for 5,000 pounds.
As Martin commented, “We have already seen a number of exciting local initiatives in a number of EU countries in support of our partnership with World Child Cancer. We really want to stimulate activity and interest across all of our distributors, and from our global partners as well. We will be launching the Sailun World Child Cancer Challenge at the end of October – please plan and prepare local fundraising activities – we will be supporting you all with ideas and fundraising packs. This is a very worthwhile and exciting Challenge with great opportunities for us all. We will be communicating further Challenge details in due course.”
