Sailun Group 2019 Middle East and Africa Dealer Conference and Automechanika Dubai
The 2019 Automechanika Dubai took place from June 10 to 12th with Sailun Group’s participation displaying Sailun, Maxam and the newest brand, RoadX. The stand showcased the main line of RoadX brand products recently launched in the Middle East and Africa, alongside them were Sailun Tire’s well-known Terramax A/T, M/T, Atrezzo Run-flat tires and Maxam OTR products.
Over the three-day exhibition, Sailun Group once again held meetings at the Burj Al Arab to discuss the latest market developments, information, and issues facing both parties. Main participants from Sailun Group were the Sales Center Vice President, Samuel Zhou, OTR Sales Director, James Sun, Middle East and Africa Vice Sales Director, David Wei, and Strategy Center Vice Marketing Director, Niclas Asteberg, joining them in attendance were over 100 Sailun Group partners and dealers from the Middle East and Africa.
David Wei was the host of the meeting for the evening.
Samuel Zhou took the time to address the audience with the new resources and supporting network of Sailun Group and the mission to "Make Great Tires”. Sailun Group’s focus is to continue strengthening fundamental tire and rubber research, and optimize resource allocation in order to become a global influential tire company by 2025, recognized for its automation, intelligent manufacturing, and international brand.
Niclas Asteberg gave an overall review of current global market trends and how Sailun is positioning itself to be the top value brand provider. The focus for Sailun Group is to break down support at the market level; with direct support and understanding of the market, Sailun will provide consumers with cost-effective products and comprehensive advantages.
The meeting was capped off with a dinner party to celebrate the long-term and continued support of the Sailun Group Middle East and Africa partners.
The Middle East and Africa will continue to be an important strategic market for Sailun Group. Through continue deep exploration and understanding of the region, Sailun Group will support customers on a personalized basis, respond to customer needs quickly, and ensure customers receive more valuable products and services to “Sell Great Tires”!
