Sailun Group Wins Three Qingdao Business Awards
Sailun Group has won three awards at the annual Qingdao Business Awards Ceremony 2022 on May 27. The awards include Model Enterprise of the Year, Exemplary Award of the Year for High-Quality Development and Exemplary Award of the Year for Digital Economy Development. Wang Luming, director of Standing Committee of the Municipal People's Congress, presented the Qingdao Model Enterprise of the Year award to Liu Yanhua, chair of Sailun Group.
Innovation is the main driving force of high-quality development. As the research demonstration base of the National Engineering Research Center for Rubber and Tire (NERCRAT), Sailun has built strong R&D and innovation capabilities. Leveraging on the strengths of its top talents as well as Qingdao University of Science and Technology and NERCRAT’s development of the supply chain, the company is committed to realizing its mission to make great tires. It further aims to promote an innovation-driven development strategy, develop breakthrough technologies and lead the tire industry in an era of high-quality development. The company produced the cutting-edge EcoPoint3 tires that improved wear resistance and wet skid performance while reducing rolling resistance. These three major aspects are collectively known as the “Magic Triangle”, which have been plaguing the tire industry for many years. The groundbreaking tires were hailed as the fourth technological innovation milestone in the tire industry.
Sailun Group is pushing for innovation in smart manufacturing. The company developed Eco-Rubber Cloud -- the first industrial internet platform in the tire industry that integrates the upstream and downstream operations of the supply chain to promote digital transformation and high-quality development.
Sailun Group represents an exemplary Chinese tire company that has expanded overseas. With its global presence and localized development strategy, Sailun became the first Chinese tire company to build a manufacturing plant in Vietnam. To date, the company has set up four R&D centers and seven smart production bases across the world, while offering high-performance products and quality services to over 180 countries and territories.
Sailun’s growth momentum has increased its brand value. In the 2023 Brand Finance ranking of the world’s most valuable brands, Sailun was the fastest growing tire brand and most valuable Chinese tire brand after ranking 11th on the list. During the recent China Brand Day event, Sailun received the China Brand Day Star Award, a further testament to its brand influence.
As one of the major tire companies in China, Sailun will play a key role in driving the growth of the industry, promote innovation and lead the tire industry in an era of high-quality development.
