SAILUN GROUP’S BRAND VALUE GROWS IN “CHINA’S 500 MOST VALABLE BRAND” LIST
World Brand Lab unveiled its ‘China’s 500 Most Valuable Brands 2023’ list during the World Brand Conference in Beijing on June 15. Sailun Group was ranked 116 and set a new high in its brand value worth RMB80.572 billion, an increase of RMB12.004 billion from last year.
The brand’s rise can be attributed to Sailun’s unwavering efforts to achieve its mission to “Make Great Tires”, improving its R&D, manufacturing, products and marketing, as well as promoting brand growth.
Innovation is the key to a company’s survival and development. Since its establishment, Sailun Group has been committed to fostering innovation, investing in R&D, and making breakthroughs in product quality with revolutionary technology and building a solid brand foundation with excellent products.
New EcoPoint3 passenger car tires were launched earlier this year, including the EV, luxury, city and ultra-high performance series with products ranging from premium to mid-end tire models.
EcoPoint3 tires adopt the world’s first liquid-phase mixing technology, which addresses the “Magic Triangle” issues that had been plaguing the tire industry for a century. The tires have also been regarded as the fourth technological innovation milestone in the global tire industry. The EcoPoint3 passenger car tires achieved the highest EU tire labeling rating of AA, while the truck and bus tires are currently the only products in China that attained grade 3A in the China Rubber Industry Association’s tire labeling standards.
Moreover, EcoPoint3 tires won the Seventh China Grand Awards for Industry in the “Key Technology Research and Application Demonstration of the Tire Industrial Chain” project, showcasing the innovation of Chinese tire companies worldwide.
While creating quality products is necessary, effective marketing is also essential in expanding brand influence. Sailun has always been committed to brand internationalization, using multiple channels and organizing various activities to reach more customers and elevate its brand image.
Sailun’s EcoPoint3 tire commercials were broadcast in prime time on CCTV-1, CCTV-4 and CCTV-14 in 2022 to promote the positioning of EcoPoint3 tires as luxury and high-performance tires.
Sailun has been diversifying its marketing strategies in recent years, participating in sporting and auto racing events such as FIA IDC, D1GP and Taklimakan Rally, as well as adopting digital marketing to promote its brand and become a major player in Chinese tire brands going global. In addition, EcoPoint3 tires were selected to exhibit at the China Brand Day 2023 “Innovation 100+” showcase, while participation at The Tire Cologne and China (Guangrao) International Rubber Tire & Auto Accessory Exhibition further expanded its influence as a global brand.
Sailun believes that innovation in marketing channels and content can better reach the new generation of car owners. Since March, a series of interactive activities such as “EcoPoint3 Tire Test Drive Experience” and “TikTok Recommendation” have received a warm response from car owners. Sailun adopts a more user-friendly approach to transform the demand for quality tires, reach out to consumers and promote the brand.
It is vital to fulfil corporate social responsibility while pursuing brand building to achieve continuous growth. The company has been engaged in social welfare projects, supporting education programs, as well as helping the poor and needy as part of our efforts to give back to the community.
The company is also committed to supporting China’s dual carbon goals in mitigating climate change and promoting sustainable development. Our groundbreaking EcoPoint3 tires and Eco-Rubber Cloud platform are some of our efforts towards realizing the dual carbon goals.
Building premium brands has become a key task for China to promote high-quality development in various industries. Our strong brand growth has allowed Sailun to gradually become a world-class tire brand.
Sailun will continue to foster innovation and R&D, build “Chinese craftsmanship” of world quality, develop its brand heritage, and continue the rise of Chinese tire brands.