Sailun Group – One of China's 500 Most Valuable Brands
On June 22nd, 2017 World Brand Lab held the 14th “International Brand Meeting” in Beijing and released the ranking list for "China’s 500 Most Valuable Brands" of 2017. About 500 people including brand value evaluation experts, business presidents, and media leaders attended this meeting. This evaluation report is based on financial indicators, consumer behaviors, and brand strength. Sailun, of Sailun Group, was evaluated based on its brand value of 218.82 billion yuan giving it the 185th place on the list and joins the ranks of “World-Class” brands.
World Brand Lab, founded in New York in 2003, is a global leading brand consulting, research, and evaluation institution, and is also one of the world’s three major brand value evaluation institutions. The president of World Brand Lab is the winner of 1999 Nobel Economics Prize - Dr. Robert Mundell from Columbia University, who is also known as “Father of the Euro”. This lab assesses Chinese brands based on financial indicators, consumer behaviors, and brand strength and releases the list every year. The experts and consultants of World Brand Lab are from Harvard University, Yale University, MIT, Stanford University, Oxford University, Cambridge University, and other world’s top universities.
Currently, the global industry’s competitive landscape is undergoing important adjustments. Rebuilding the new competitive advantage of manufacturing and cultivating famous international brands occupy the highest ground of the world’s competitive economic development. At the same time, global consumer markets are undergoing a profound reform. It is difficult to maintain the mode that traditional Chinese goods rely on tax rebates to subsidize low prices. Outstanding Chinese brands have already invested in and done the research to improve production capabilities that create high quality products which will lead all Chinese brands to the international market. Driven by the force of internationalization, Sailun Group sticks to the management policy of “Customer Centric, Quality First” and walks the road of brand internationalization. In 2002, Sailun Group actively participated in arranging global production capacity by building a factory in Vietnam. At the same time, in order to satisfy consumers’ demand from different markets, R&D centers were established in Europe and Vietnam to move technology research and development locally. The sales networks and logistic centers built in Canada and the United Kingdom were to serve local business in North America and Europe. Our products sell well in more than 100 countries and areas of Europe, America, Asia and Africa. This year, our products were the first batch of tire products that passed the “Three Identifications” authentication. Therefore, the products Sailun Group supplied to domestic market and international market are at the same quality standards as other brands. Obtaining such authentication enhances the competitive advantage of Chinese tire products in both domestic and international markets. During this reformation period of Chinese manufacturing enterprises, Sailun Group takes the lead in the brand internationalization.
Receiving the recognition and being awarded a position in the “China’s 500 Most Valuable Brands” list proves SJG has received global recognition and enhances the overall brand influence and industrial competitiveness of Chinese brands among both domestic and international markets. For future development, Sailun Group will continue to establish an international and modernized business organization, provide more valuable and personalized products and services to global consumers, build a high quality, cost-effective, reliable, and internationally recognized tire brands targeting global consumers, and achieve its goal of becoming a world-wide influential rubber tire enterprise.
