Building Up the Brand - Turkey
Building Up the Brand - Turkey
Yeslas, Jinyu’s Turkey distributor, is continually making strides in generating greater brand awareness for Jinyu in their local
market. In 2015 Yeslas updated over 30 stores to Jinyu branded store which are part of a sales network covering over 53 cities
throughout Turkey.
In the continuation of their Jinyu advertising initiative, Yeslas held a dealer conference on March 6th to start off 2016. The
event was held in the beautiful city of Izmir which catered to over 340 attendees.
The layout and other small details of the event were purposefully arranged to show that Jinyu is a true world-class brand name. All attending distributors and dealers were educated on the value and quality that Jinyu brand products
can bring to their business and customers.
“Many of our attending distributors were very interested in having the opportunity to learn more about Jinyu. Several
customers already working with the brand had positive reviews to provide to the rest of the group. We had some great
discussions, questions, and I believe everyone left with a better understanding and newfound interest in the brand.”-
Mr. Yasar Cetinkaya,Yeslas R&D Representative.
