Sailun Tire continues moving forward. Brand Value Reaches 40.285 Billion CNY.
On June 26th, World Brand Lab held the 16th “International Brand Meeting” in Beijing and released the ranking list for "China’s 500 Most Valuable Brands" of 2019. Sailun Tire was evaluated with a brand value of 40.285 billion CNY placing the company at 157th on the list. Sailun Tire has been on the list since 2017 while its brand value from 2018 to 2019 increased by 10.7 billion CNY, further ascending through the ranks of other “World-Class” brands. The report also states that State Grid, ICBC (Industrial and Commercial Bank of China), Haier, Tencent, China Life Insurance and other important brands rank high on the list.
For the past 16 years, the World Brand Lab has been publishing the rankings of "China’s 500 Most Valuable Brands". The company’s current calculations are based on "Present Earning Value Method" to evaluate the brand value. This is based on the Economic Use Method, and combines consumer research, competitive analysis and forecast of the future revenue. World Brand Lab has developed an exclusive BVA Tools, which comprehensively considers the operating status of enterprises and the profits brought by brands.
The report indicates that the total value of "China’s 500 Most Valuable Brands" in 2019 was 21.87 trillion CNY with an increase of 3.425 trillion CNY or 18.57 percent from last year. Among them, the brand value of Sailun Tire increased by 36 percent from 2018, far ahead of "China’s 500 Most Valuable Brands" 2019 total growth value.
With the on-going transformation and upgrade of the Chinese tire industry, building international, independent tire brands has become a common goal and a method to differentiate for larger Chinese tire manufacturers. Sailun Tire continuously makes efforts to improve brand awareness and recognition through activities such as “practical testing”, including the Taklimakan International Rally Race and D1GP China, exploring OE market opportunities, appearing on CCTV, being selected to attend the first China Brand Exhibition, and participating in "China's Green Tire Safety Week" events for many years. Through improving product quality, employing intelligent and automated production, promoting the development of China's high-performance green tire and various other measures, Sailun Tire’s brand continues to rise.
As of today, Sailun has formed a comprehensive R&D system with independent intellectual property rights, and innovation capabilities. The company has been recognized as the “Shandong Rubber Industry Technology Center”, “National Engineering Laboratory”, and subordinate to the National Rubber and Tire Engineering Technology Research Center. Sailun already owns 310 invention, utility model, and design patents. In addition, they have set up factories in Vietnam to optimize the global production capacity layout, R&D centers in Europe and Vietnam to meet local market demands, and sales networks and logistics centers in the Americas and Europe, to ensure global users receive high-quality products.
Chinese brands are narrowing the gap with foreign brands at a remarkable rate. Big data, the Internet and artificial intelligence bring new hope to brand growth. With the complex global economy and frequent trade friction, brand value will help Sailun Tire to cope with more challenges in the complex business environments and in the international market. We will continue our responsibility of building quality global tire brands and build new competitive advantages for Chinese brands in the future.
