Sailun Ranked 124th Top Brand in “China’s 500 Most Valuable Brands”
On August 5, at the 17th World Brand Conference held by the World Brand Lab, Sailun was named among those listed on "China's 500 Most Valuable Brands" with a brand value of 50.872 billion CNY, ranking 124th. As compared to 2019, Sailun’s brand value grew by 10.6 billion CNY, representing an increase of 26% and far exceeding the 12.90% growth rate for the total value of "China's 500 Most Valuable Brands".
Vice President of Sailun Group, David Ji
accepts the award presented at the World Brand Conference
The World Brand Lab is an international research institution for brand valuation that adopts the approach of showcasing the “present value of earnings” to evaluate brand values. It is recognized as the world's leading strategic consulting and business communication company, and its research findings have been applied by many enterprises as important references for intangible asset evaluation in mergers and acquisitions processes, reflecting the strength of Chinese brands.
A brand constantly impacts a business, as it represents the foundation of such a business to obtain core competitive advantages, as well as being a key to rise rapidly against the competition in today's global economy.
Sailun is focused on multiple levels to improve it’s branding and presence on the world stage. Currently Sailun is involved in various fields related to traditional sporting events, automotive events, and digital marketing. The company is currently working alongside La Liga’s Valencia Football Club and the Premier League's Westham United Football Club, to help expand global brand awareness. In the automobile sector, Sailun looks to also use knowledge gained through participation in world-renowned automotive events, namely FIA IDC, D1GP, CDC, DCGP, the Taklimakan Rally, and the Silk Way Rally, to greatly improve product quality and performance. Most recently, the company has focused on digital marketing and data acquisition in the China domestic market. With the development of the dealer store management app the company has achieved rapid data transmission and sharing with dealers and consumers, narrowing the distance between Sailun and the market.
Sailun's continuing efforts continue to drive fast growth for its brand value and will continue to uphold the commitment to "Make Great Tires".
