ECOPOINT3 TIRES ATTRACT ATTENTION AT CHINA BRAND DAY EVENT
The China Brand Day event kicked off at the Shanghai World Expo Exhibition and Convention Center on May 10. Themed “China Brand, Global Sharing”, the event saw over 1,000 companies showcasing the quality of Chinese products.
Sailun Group promoted its EcoPoint3 series of S01 passenger tires, SFL1 and SFR26 truck and bus tires and three other top products at the “Innovation 100+” exhibition area and “Qingdao Craftsmanship” pavilion. The stylish high-performance tires attracted the attention of many exhibitors.
During the event, Geng Tao, member of the Standing Committee of the CPC Qingdao Municipal Committee and vice mayor of Qingdao visited the booth of Sailun Group at the “Qingdao Craftsmanship” pavilion. Qingdao Vice Mayor Zhao Shengcun also presented the "China Brand Day Star Award" to eight Qingdao enterprises, including Sailun Group.
Sailun selected to showcase its products at “Innovation 100+” exhibition hall to promote the quality of Chinese brands
As part of a new offline exhibition area of the China Brand Day expo, the “Innovation 100+” exhibition showcased 140 industry-leading innovative products from 34 companies across China. Following the recommendation of the Qingdao Development and Reform Commission and selection by China’s National Development and Reform Commission, Sailun’s EcoPoint3 tires were chosen to promote the quality of Chinese products to the world at the “Innovation 100+” exhibition.
Sailun’s EcoPoint3 tires showcased at the “Qingdao Craftsmanship” pavilion.
The Qingdao Development and Reform Commission this year brought 31 Qingdao companies to the online and offline display platforms of the 2023 China Independent Brand Expo, promoting the development and achievements of Qingdao brands. As one of the new generation of major Qingdao companies, Sailun Group showcased its EcoPoint3 tires at the “Qingdao Craftsmanship” pavilion.
Sailun received the China Brand Day Star Award
During the opening of Shanghai-Qingdao Brand Summit 2023, more than 100 enterprises, experts and scholars from the two cities gathered to share their experiences and insights on brand-building. The summit awarded a number of branding achievements, including Sailun Group with the “China Brand Day Star Award”.
The annual China Brand Day event is a platform to raise awareness on Chinese brands. Sailun is also making use of this platform to promote its brand and innovation of Chinese tire companies to the world. As the first Chinese tire company to go global, Sailun’s brand internationalization strategy began in 2012 when it set up a manufacturing plant in Vietnam. To date, Sailun has expanded its presence to over 180 countries worldwide, with seven factories and ten sales centers globally which offer high-performance products and quality services to millions of users.
Sailun’s brand value is steadily increasing and the company is gradually becoming a world-class brand through its internationalization strategy. Sailun was recently ranked 11th in the Brand Finance 2023 list of the world’s most valuable tire brands. The company was also the fastest growing tire brand and most valuable tire brand in China.
Behind the rise of Sailun lies the resolute pursuit of technological innovation and understanding the needs of consumers. Sailun has always regarded innovation as the brand’s main driving force and led the development of China's tire industry for over 20 years. While focusing on pain points in user experience as the source of constant innovation, the company launched groundbreaking EcoPoint3 tires and provided tire customization services to meet the differentiated needs of users.
Sailun Group will continue to gain a foothold in international markets, promote innovation as the driving force for growth, lead the industry’s high-quality development and take Chinese tire brands to new heights.
