Recently, Brand Finance, an internationally recognized brand valuation agency, released the "Top 25 Global Tire Brands 2026" ranking. Sailun Group achieved a brand value of $1.239 billion, maintaining its steady position as the 10^th most valuable tire brand globally. Its brand value surged 37% year-on-year, leading growth among the world’s leading tire brands. To date, Sailun has ranked first in China for four consecutive years in terms of tire brand value and remains the only Chinese tire brand to enter the global top ten.

Looking back at its growth journey, in 2018, Sailun's brand value stood at just $461 million. Over the following eight years, it grew to 2.7 times its original size. From 2025 to 2026, accumulated brand growth momentum was fully unleashed, driving a breakthrough surge in growth rate. This remarkable increase in brand value stems from Sailun’s long-term, coordinated efforts across three key dimensions: technological innovation, deepening user value, and sustainable development. It also reflects the company’s commitment to long-termism and systematic enhancement of brand strength, marking a significant milestone in its branding journey.

Since its inception, Sailun has remained true to its original mission of "Make Great Tires", placing technological innovation at the core of brand development and establishing three comprehensive R&D systems for passenger car tires, truck and bus tires, and off-the-road (OTR) tires. On the product side, Sailun has built a full-coverage product matrix with diverse offerings, fully adapting to various usage scenes and meeting the diversified automotive needs of consumers worldwide. At the same time, Sailun is firmly advancing its premium brand strategy, continuously iterating high-performance new products based on self-developed technologies. It has successively launched landmark products such as the world's largest radial engineering tire and the Liquid Gold Vogue Tire, achieving breakthroughs in product performance through cutting-edge technology and solidifying its core competitiveness through strong technical advantages.

In the field of sustainable development, Sailun has also delivered outstanding results. In Brand Finance’s inaugural report on Sustainability Perceptions Index, Sailun ranked 8^th in overall ESG perception score, marking a historic breakthrough for Chinese tire brands in this area. In Germany’s market which is known for its strict environmental standards—Sailun’s sustainability philosophy and practices have gained high recognition among local consumers, steadily enhancing its brand image.

This significant increase in brand value is a double recognition from international authoritative institutions of Sailun's technical strength, product reputation and global brand operation effectiveness. For future development, Sailun will continue to take technological innovation as the main focus, anchor on the core needs of users, balance the upgrade of product performance and low-carbon green research and development, continuously create safer, more comfortable and environmentally friendly tire products, continuously deepen user value, and steadily move forward towards a higher-quality global brand.