Sustainability
Product Quality and Safety
With all nine of our operational production bases obtaining ISO 9001 Quality Management System certification, we have achieved 100% coverage of international quality standards across our facilities. Meanwhile, eight of our production bases have been certified to the IATF 16949 Automotive Quality Management System, representing 100% coverage among eligible facilities. Furthermore, our products have secured over 20 different product certifications, including China's CCC, U.S. DOT, European ECE, South Korea's KC, and EU VECTO.In 2025, we delivered 1,644 department-level quality trainings totaling 164,400 hours.
- Targets:
-
- By 2030, ESG compliance due diligence coverage for key suppliers reaches 100%.
- 2025 Target Progress:
-
- ESG compliance due diligence coverage for key suppliers reached 85.52%.
- Targets:
-
- By 2030,the annual participation rate in sustainable procurement training for all procurement employees maintains at 100%
- 2025 Target Progress:
-
- 100% of employees in the Procurement Center received training on sustainable development
- Targets:
-
- By 2030, the customer satisfaction survey score reaches 95 or above.
- 2025 Target Progress:
-
- Customer satisfaction score stood at 97.80 for overseas regions and 97.32 for China region.
- Targets:
-
- By 2030, the proportion of sustainable materials in tire products reaches 40%, and 100% by 2050
- 2025 Target Progress:
-
- The proportion of sustainable materials in tire products reached 31.04%
- Targets:
-
- By 2030, 100% of qualified tire factories obtain the quality management system certification
- 2025 Target Progress:
-
- All stably operated and certified factories have obtained ISO 9001 quality management system certification, achieving 100% coverage of international quality standard certification
- Targets:
-
- By 2030, annual growth rate in investment in clean technology is no less than 5% compared to 2024
- 2025 Target Progress:
-
- Investment in clean technology achieved an annual growth rate exceeding 5%
R&D and Innovation
-
-
Sustainable Materials
We maintain a steadfast commitment to biodiversity protection throughout our tire development process. We employ a full-process traceability and control system to minimize resource consumption and ecological footprint from the initial stages. Furthermore, we prioritize heavy-metal-free formulations and eco-friendly additives and avoid the use of fluorine-containing compounds. We use natural rubber, rayon, and other renewable materials while sourcing circular inputs—including zinc oxide, bead wire, and polyester cord—derived from recycling processes.
In 2025, the sustainable material content in our tires reached 31.04%. Additionally, we launched two tire models with high proportions of sustainable materials: a passenger car tire containing 75% sustainable materials and a truck & bus tire containing 80% sustainable materials. They achieved rolling resistance coefficients of 6.0 and 3.8, respectively, both meeting the highest Grade A standard under the EU Tire Labeling Regulation.
Low-carbon Products
As a pioneer in green tire development, we are committed to advancing the application of sustainable materials, the design of eco-friendly processes, and the integrated use of resources. Meanwhile, we are consistently exploring technological pathways to reduce energy consumption, enhance energy efficiency, and lower carbon emissions. Our independently developed EcoPoint³ Tire passed third-party carbon footprint verification.
Across the 12R22.5 truck tire and 215/55R17 passenger tire sizes, lifecycle emissions fell 39% and 27% versus conventional tires, representing systemic decarbonization spanning raw materials, manufacturing, use and recycling. Notably, the EcoPoint³ passenger car tire achieves the highest Grade A ratings for rolling resistance and wet grip under the EU Tire Labeling Regulation. The EcoPoint³ truck and bus tire is the only product in China to receive the AAA rating according to the Tire Grading Standard (T/CRIA 11003-2016) of China Rubber Industry Association. This technology not only breaks the Magic Tiangle Problem of rolling resistance, wet grip, and wear resistance without compromising either one, but also delivers comprehensive improvements in energy efficiency, safety, environmental performance, and comfort.
-
-
December 2024
EcoPoint³ Tire demonstrates exceptional performance across multiple dimensions: energy-efficient production equipment, eco-friendly product packaging, restricted content of hazardous substances and heavy metals in compounds, and energy-saving, low-carbon performance. In December 2024, EcoPoint³ Tire was granted 8 China Green Product certificates following verification by Shenzhen Institute of Metrology and Quality Inspection. This certification covers 4 tread patterns and 90 tire specifications.
-
-
January 2023
A carbon footprint verification of EcoPoint³ Tire conducted by Germany's TÜV Rheinland shows that, EcoPoint³ truck and bus radial tire and passenger car radial tire cut lifecycle carbon emissions per 1,000 kilometers traveled by 39% and 27% , respectively, compared to conventional tires of the same specifications. SNCH (Société Nationale de Certification et d'Homologation), an authoritative certification body in Luxembourg, granted EcoPoint³ Tire the (EU) 2017/2400 CO₂ emissions and fuel consumption certificate, in recognition of its outstanding environmental performance.
-
-
January 2023
EcoPoint³ Tire delivers significant reductions in fuel consumption, electricity consumption, and carbon emissions during vehicle operation. The TÜV Mark and China Mark certifications it receives validate its outstanding performance in energy efficiency and emission reduction.
-
-
Digital and Smart Manufacturing
We have established Eco-Rubber Cloud, the world’s first industrial internet platform for the rubber and tire industry. The Eco-Rubber Cloud turns data intelligence into efficient collaboration and precise carbon control: over 99% equipment connectivity across all processes, and a value-chain network of 3,000+ suppliers, 2,000+ dealers, and 100,000+ retail outlets driving resource optimization and low-carbon operations.
In 2023, we launched EcoRubberChat, the world's first LLM for the rubber and tire industry, in collaboration with the School of Data Science, Qingdao University of Science and Technology.
On the Eco-Rubber Cloud, AI generates value across the value chain: formula optimization cuts R&D cycles by 50%; smart scheduling achieves over 95% accuracy, reduces stockout risk by 15%, and boosts productivity by 10%; AI-powered visual quality control exceeds 99% accuracy, curbing material waste; smart service operations auto-resolve 97% of customer queries, improve search efficiency by around 30 times, reduce blowout-class major incidents by 98%, and improve vehicle performance by 35%.
Sailun's TIMP tire lifecycle platform is now live in logistics, ports, and mining, delivering tailored solutions for demanding operating conditions.
"Guided by a customer-first principle in all our operations, we have built a comprehensive customer service management system. We actively listen to customer feedback, keep optimizing service experiences, and continuously enhance customer satisfaction.
In a highly competitive landscape, we uphold responsible marketing principles and implement a robust compliance management system to steadily advance our brand building efforts and forge a trustworthy brand image.
In 2025, customer satisfaction scores were 97.80 overseas and 97.32 in China.
-
Digital Service Platform
-
On-Site Service Platforms
-
End-to-End Service Management
-
Client Visit Service
-
-
Sustainable Procurement
Sailun's Sustainable Procurement Policy embeds ESG across supply chains: a three-tier risk list and matrix enable targeted human rights, environmental protection, occupational health and safety and business ethics. We adopt tiered supplier admission criteria, differentiated quality standards and dynamic qualification oversight, integrating ESG and social responsibility into supplier audits and closing the loop on non-compliant suppliers.
As a GPSNR member, Sailun issued a Sustainable Natural Rubber Policy and co-launched a project on Sustainable livelihood and ecological education promotion project for natural rubber smallholders in eastern Thailand. The project reaches 500 farming households, 3 schools, and 300 students. It provides eco-tapping compliance training and multi-tier advisory networks prioritize women and young farmers. Demonstration plots promote eco-cultivation with free soil-improvement supplies and tools to improve rubber forest health. Meanwhile, facility upgrades for schools serving rubber farmers’ children, eco-education scenarios, customized courses, thematic activities and scholarships empower the long-term development of the natural rubber industry.
-
Responsible Marketing
We place high importance on legal and regulatory compliance in our marketing activities, for which we have established a comprehensive compliance management system and continuously strengthened the compliance review of existing marketing policies. Meanwhile, we steadily advance the development of a “two-line defense” mechanism for compliance management. Specifically, our business units ensure marketing compliance at the frontline, while our legal and risk control departments enhance review and oversight, to achieve end-to-end compliance control.
Learn more about Sailun's sustainability efforts
