Sustainability
Product Quality and Safety
With all seven of our operational production bases obtaining ISO 9001 Quality Management System certification, we have achieved 100% coverage of international quality standards across our certifiable facilities. Meanwhile, six of our production bases have been certified to the IATF 16949 Automotive Quality Management System, representing 100% coverage among eligible facilities. Furthermore, our products have secured over 20 different product certifications, including China's CCC, U.S. DOT, European ECE, South Korea's KC, and EU VECTO.
- Targets:
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- To achieve 100% coverage of international quality standards across our operational and certifiable facilities
- 2024 Target Progress:
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- Having achieved 100% coverage of international quality standards across eligible facilities
- Targets:
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- To enhance company-wide quality awareness through continuous, diversified quality training programs
- 2024 Target Progress:
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- "100% employee participation in quality training.
- A total of 1,815 quality training sessions."
R&D and Innovation
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Sustainable Materials
We maintain a steadfast commitment to biodiversity protection throughout our tire development process. We employ a full-process traceability and control system to minimize resource consumption and ecological footprint from the initial stages. Furthermore, we prioritize heavy-metal-free formulations and eco-friendly additives and avoid the use of fluorine-containing compounds. We use natural rubber, rayon, and other renewable materials while sourcing circular inputs—including zinc oxide, bead wire, and polyester cord—derived from recycling processes. In 2024, the sustainable material content in our tires reached 31.8%. Additionally, we launched two tire models with high proportions of sustainable materials: a passenger car tire containing 75% sustainable materials and a truck & bus tire containing 80% sustainable materials. They achieved rolling resistance coefficients of 6.0 and 3.8, respectively, both meeting the highest Grade A standard under the EU Tire Labeling Regulation.
Low-carbon Products
As a pioneer in green tire development, we are committed to advancing the application of sustainable materials, the design of eco-friendly processes, and the integrated use of resources. Meanwhile, we are consistently exploring technological pathways to reduce energy consumption, enhance energy efficiency, and lower carbon emissions. Our independently developed EcoPoint³ Tire achieves groundbreaking advancements in sustainability and green, low-carbon impact across its entire life cycle—from raw material selection and manufacturing to usage and recycling. Notably, the EcoPoint³ passenger car tire achieves the highest Grade A ratings for rolling resistance and wet grip under the EU Tire Labeling Regulation. The EcoPoint³ truck and bus tire is the only product in China to receive the AAA rating according to the Tire Grading Standard (T/CRIA 11003-2016) of China Rubber Industry Association. This technology not only breaks the Magic Tiangle Problem of rolling resistance, wet grip, and wear resistance without compromising either one, but also delivers comprehensive improvements in energy efficiency, safety, environmental performance, and comfort.
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December 2024
EcoPoint³ Tire demonstrates exceptional performance across multiple dimensions: energy-efficient production equipment, eco-friendly product packaging, restricted content of hazardous substances and heavy metals in compounds, and energy-saving, low-carbon performance. In December 2024, EcoPoint³ Tire was granted 8 China Green Product certificates following verification by Shenzhen Institute of Metrology and Quality Inspection. This certification covers 4 tread patterns and 90 tire specifications.
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January 2023
A carbon footprint verification of EcoPoint³ Tire conducted by Germany's TÜV Rheinland shows that, EcoPoint³ truck and bus radial tire and passenger car radial tire cut lifecycle carbon emissions per 1,000 kilometers traveled by 39% and 27% , respectively, compared to conventional tires of the same specifications. SNCH (Société Nationale de Certification et d'Homologation), an authoritative certification body in Luxembourg, granted EcoPoint³ Tire the (EU) 2017/2400 CO₂ emissions and fuel consumption certificate, in recognition of its outstanding environmental performance.
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January 2023
EcoPoint³ Tire delivers significant reductions in fuel consumption, electricity consumption, and carbon emissions during vehicle operation. The TÜV Mark and China Mark certifications it receives validate its outstanding performance in energy efficiency and emission reduction.
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Digital and Smart Manufacturing
"We have established Eco-Rubber Cloud, an industrial internet platform for the rubber and tire industry. Through deep integration of IoT, big data, and artificial intelligence, Eco-Rubber Cloud not only achieves intelligent production scheduling and shorter product delivery cycles but also advances intelligent upgrades in the manufacturing process.
In 2023, we launched EcoRubberChat, the world's first LLM for the rubber and tire industry, in collaboration with the School of Data Science, Qingdao University of Science and Technology. We have continued the development and iteration of EcoRubberChat throughout 2024. Leveraging the Eco-Rubber Cloud industrial internet platform and an artificial intelligence computing platform, EcoRubberChat demonstrates robust capabilities in industry-specific data processing and intelligent interaction, and delivers comprehensive and professional Q&A services tailored to specialized industry knowledge across product development, manufacturing processes, marketing, and other domains. Furthermore, RubberChainChat has deployed the DeepSeek LLM in a privatized environment while consistently advancing the development of a tire industry knowledge base and creating an intelligent workplace for our employees."
"Guided by a customer-first principle in all our operations, we have built a comprehensive customer service management system. We actively listen to customer feedback, keep optimizing service experiences, and continuously enhance customer satisfaction.
In a highly competitive landscape, we uphold responsible marketing principles and implement a robust compliance management system to steadily advance our brand building efforts and forge a trustworthy brand image.
In 2024, all three product lines achieve customer satisfaction scores above 97 points."
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Digital Service Platform
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On-Site Service Platforms
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End-to-End Service Management
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Client Visit Service
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Sustainable Procurement
"We actively practice sustainable procurement and integrate ESG principles into our supply chain management to build a green and responsible supply chain while supporting our suppliers in enhancing their human rights, environmental protection, and safety management performance. We have formulated the Sustainable Procurement Policy, which clearly defines requirements for suppliers in environmental protection, health and safety, business ethics, labor rights protection, and other areas.
As a member of GPSNR, we have developed and published the Sustainable Natural Rubber Policy and collaborated with stakeholders across the global natural rubber value chain to enhance the socio-economic and environmental performance of the natural rubber supply chain, thereby contributing to the sustainable development of the industry."
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Responsible Marketing
We place high importance on legal and regulatory compliance in our marketing activities, for which we have established a comprehensive compliance management system and continuously strengthened the compliance review of existing marketing policies. Meanwhile, we steadily advance the development of a “two-line defense” mechanism for compliance management. Specifically, our business units ensure marketing compliance at the frontline, while our legal and risk control departments enhance review and oversight, to achieve end-to-end compliance control.
Learn more about Sailun's sustainability efforts
