We uphold the core values of trust and respect by offering clear and diverse career development paths for our employees. We protect employee rights, strengthen compensation and benefits systems, and cultivate a diverse, healthy, and safe workplace to enhance employee well-being and sense of belonging.

We are committed to fulfilling our corporate social responsibilities by actively engaging in philanthropic initiatives and contributing to the protection of biodiversity to support a thriving global community.

We strengthen our R&D capabilities, cultivate innovation talent, and integrate smart manufacturing technologies to boost production efficiency and quality. We seize opportunities in clean technologies, embedding sustainability across the entire product lifecycle to advance green mobility

We uphold quality as the foundation of our business, exceeding industry standards and pushing the boundaries of tire performance. We deliver safe, comfortable travel experiences and earn customer trust through efficient and professional service.

We strengthen collaboration with partners across innovation, quality improvement, and sustainability. We enhance full-cycle supplier management and empower suppliers to improve their sustainability performance, building a resilient and sustainable value chain together.

We adhere to integrity and compliance in all business practices, establishing a solid governance framework for business ethics. We foster a transparent corporate environment through continuous supervision and cultural promotion, and build a robust risk management system to support long-term success.